301 Inc. is proud to welcome their newest partner, GoodBelly Probiotics. Colorado-based NextFoods is the parent company.
GoodBelly is known for its probiotic juices and shots but has been looking to expand into new products, such as bars and General Mills can offer the experience and know-how of managing brands such as Nature Valley bars and Annie’s Homegrown snacks.
“This is a significant area we believe is going to grow rapidly,” said John Haugen, vice president and general manager of 301.
Bars might just be the first of new products to come as hinted by Alan Murray, GoodBelly CEO, saying, “”We have a whole wave of innovation in the pipeline.”
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