Elevating great ideas

We’re on your Mission

301 INC is an energetic and enthusiastic team looking to collaborate with emerging food brands; to roll up our sleeves and work together to create breakthrough innovations and build successful businesses. If you have a product that has demonstrated success in the market, and you’re ready to take it to the next level, let’s elevate it.

Our Spirit

We aspire to be an indispensable partner integrating a direct equity investment with the skill and capabilities of General Mills.

How We Practice

We are seeking emerging food brands with a compelling product, a strategic fit and fueled by founders that are driven, passionate and aren’t going to settle for anything less than success.

Our Team

We’re a bunch of entrepreneurial enablers, engrained in the food industry and excited to help you harness your passion. Together we can grow your business and elevate your product.
Experienced and enthusiastic team members
Years of combined industry experience
Years rooted in the food industry
Categories with marketplace representation

Team Leaders

Our Partners

Click on a logo below to find out more about these exciting companies. Our family is growing all the time. If you’re interested in finding out more about joining the team, let’s talk.

Here & There

Read about what’s been going on at 301 and beyond.

30I Inc’s Newest Partner: Urban Remedy

Urban Remedy announced it had closed a $17 million round of capital, with General Mills’ venture arm, 301 INC, leading the round. While the road ahead may be more complicated for a fresh focused business, CEO Paul Coletta says the company is ready to grow.


Project Nosh ’17

We’re headed to sunny Santa Monica for the 2017 Project Nosh on November 30. Project Nosh is a one day, super summit for the natural and organic food industries. There’s a great lineup of speakers as well as the Pitch Slam, now in it’s 3rd year and always a favorite. There’s also an education “bootcamp” and loads of great networking to be done. Hope to see you there! 


General Mills Invests $3 million in Organic Granola Company

The venture capital arm of General Mills is investing in Purely Elizabeth, a Boulder, Colo.-based maker of granola, oatmeal, muesli and cereal that uses more nutrient-rich ingredients than a typical bowl of grains.


Contact Us

If you’re interested in working with us or finding out more about what we do, please fill out the form below.

Mail samples and presentation packets to:

301 INC Samples
Attn: Pam Olsen
330 University Ave SE
Minneapolis, MN 55414