Elevating great ideas
We’re on your Mission
301 INC is an energetic and enthusiastic team looking to collaborate with emerging food brands; to roll up our sleeves and work together to create breakthrough innovations and build successful businesses. If you have a product that has demonstrated success in the market, and you’re ready to take it to the next level, let’s elevate it.
Our SpiritWe aspire to be an indispensable partner integrating a direct equity investment with the skill and capabilities of General Mills.
How We PracticeWe are seeking emerging food brands with a compelling product, a strategic fit and fueled by founders that are driven, passionate and aren’t going to settle for anything less than success.
Experienced and enthusiastic team members
Years of combined industry experience
Years rooted in the food industry
Categories with marketplace representation
We have the tried and true technical tools of your dreams to help you take your ingredients, products and packaging to the next level.
Gain access to a world-class supply chain crew with a wealth of resources across all product categories and channels.
30I Inc’s Newest Partner: Urban Remedy
Urban Remedy announced it had closed a $17 million round of capital, with General Mills’ venture arm, 301 INC, leading the round. While the road ahead may be more complicated for a fresh focused business, CEO Paul Coletta says the company is ready to grow.More
Project Nosh ’17
We’re headed to sunny Santa Monica for the 2017 Project Nosh on November 30. Project Nosh is a one day, super summit for the natural and organic food industries. There’s a great lineup of speakers as well as the Pitch Slam, now in it’s 3rd year and always a favorite. There’s also an education “bootcamp” and loads of great networking to be done. Hope to see you there!More
General Mills Invests $3 million in Organic Granola Company
The venture capital arm of General Mills is investing in Purely Elizabeth, a Boulder, Colo.-based maker of granola, oatmeal, muesli and cereal that uses more nutrient-rich ingredients than a typical bowl of grains.More
If you’re interested in working with us or finding out more about what we do, please fill out the form below.
Mail samples and presentation packets to:
301 INC Samples
Attn: Pam Olsen
330 University Ave SE
Minneapolis, MN 55414