Elevating great ideas

We’re on your Mission

301 INC is an energetic and enthusiastic team looking to collaborate with emerging food brands; to roll up our sleeves and work together to create breakthrough innovations and build successful businesses. If you have a product that has demonstrated success in the market, and you’re ready to take it to the next level, let’s elevate it.

Our Spirit

We aspire to be an indispensable partner integrating a direct equity investment with the skill and capabilities of General Mills.

How We Practice

We are seeking emerging food brands with a compelling product, a strategic fit and fueled by founders that are driven, passionate and aren’t going to settle for anything less than success.

Our Team

We’re a bunch of entrepreneurial enablers, engrained in the food industry and excited to help you harness your passion. Together we can grow your business and elevate your product.
Experienced and enthusiastic team members
Years of combined industry experience
Years rooted in the food industry
Categories with marketplace representation

Team Leaders

John Haugen

Managing Director

Pete Speranza

Business Development

Ryan Newcom

Finance Manager

Melissa Gallant

Commercial Acceleration Director

Kim Gessner

Tech Manager

Our Partners

Click on a logo below to find out more about these exciting companies. Our family is growing all the time. If you’re interested in finding out more about joining the team, let’s talk.

Here & There

Read about what’s been going on at 301 and beyond.

Fancy Food Winter ’20

The Minnesota winter weather will soon be in full swing and we’ll be taking a break to head to San Francisco for the Winter Fancy Food Show January 19-21

Summer Fancy Food '19

Fancy Food Summer ’19

The Summer Fancy Food Show is the largest specialty food industry event in North America and the premier showcase for industry innovation. Industry innovation? Well, then you knew we weren’t going to miss that!


It’s Expo West time again!

We’re heading back to sunny Anaheim again for Expo West March 5th – 9th.


Contact Us

If you’re interested in working with us or finding out more about what we do, please fill out the form below.

Note: We are currently not accepting samples until October 5, 2020.

Mail samples* and presentation packets to:

301 INC Samples
Attn: Elizabeth Schmit
1 General Mills Blvd
Minneapolis, Minnesota 55426

*All products must be food safety compliant (packaged, labeled and kept within compliant temperature control). If perishable, products must be shipped in appropriate perishable/insulated packaging; please label as “PERISHABLE” or “FROZEN” and ship via Priority Overnight. Please be mindful of weekends, international transit and holidays. Tracking information must be sent via email to 301INCteam@genmills.com.