Elevating great ideas
We’re on your Mission
301 INC is an energetic and enthusiastic team looking to collaborate with emerging food brands; to roll up our sleeves and work together to create breakthrough innovations and build successful businesses. If you have a product that has demonstrated success in the market, and you’re ready to take it to the next level, let’s elevate it.
Our SpiritWe aspire to be an indispensable partner integrating a direct equity investment with the skill and capabilities of General Mills.
How We PracticeWe are seeking emerging food brands with a compelling product, a strategic fit and fueled by founders that are driven, passionate and aren’t going to settle for anything less than success.
Experienced and enthusiastic team members
Years of combined industry experience
Years rooted in the food industry
Categories with marketplace representation
John HaugenManaging Director
Pete SperanzaBusiness Development
Ryan NewcomFinance Manager
Melissa GallantCommercial Acceleration Director
Kim GessnerTech Manager
We have the tried and true technical tools of your dreams to help you take your ingredients, products and packaging to the next level.
Gain access to a world-class supply chain crew with a wealth of resources across all product categories and channels.
Fancy Food Winter ’20
The Minnesota winter weather will soon be in full swing and we’ll be taking a break to head to San Francisco for the Winter Fancy Food Show January 19-21More
Fancy Food Summer ’19
The Summer Fancy Food Show is the largest specialty food industry event in North America and the premier showcase for industry innovation. Industry innovation? Well, then you knew we weren’t going to miss that!More
It’s Expo West time again!
We’re heading back to sunny Anaheim again for Expo West March 5th – 9th.More
If you’re interested in working with us or finding out more about what we do, please fill out the form below.
Mail samples* and presentation packets to:
301 INC Samples
Attn: Lorie Wilcowski
1 General Mills Blvd
Minneapolis, Minnesota 55426
*All products must be food safety compliant (packaged, labeled and kept within compliant temperature control). If perishable, products must be shipped in appropriate perishable/insulated packaging; please label as “PERISHABLE” or “FROZEN” and ship via Priority Overnight. Please be mindful of weekends, international transit and holidays. Tracking information must be sent via email to 301INCteam@genmills.com.