Elevating great ideas

We’re on your Mission

301 INC is an energetic and enthusiastic team looking to collaborate with emerging food brands; to roll up our sleeves and work together to create breakthrough innovations and build successful businesses. If you have a product that has demonstrated success in the market, and you’re ready to take it to the next level, let’s elevate it.

Our Spirit

We aspire to be an indispensable partner integrating a direct equity investment with the skill and capabilities of General Mills.

How We Practice

We are seeking emerging food brands with a compelling product, a strategic fit and fueled by founders that are driven, passionate and aren’t going to settle for anything less than success.

Our Team

We’re a bunch of entrepreneurial enablers, engrained in the food industry and excited to help you harness your passion. Together we can grow your business and elevate your product.
Experienced and enthusiastic team members
Years of combined industry experience
Years rooted in the food industry
Categories with marketplace representation

Team Leaders

John Haugen

Managing Director

Greg Nygren

Sr. Finance Manager

Jennifer Quie

Sr. Sales Manager

Kim Gessner

Tech Manager

Alexandra Hendricks

Marketing Manager

Our Partners

Click on a logo below to find out more about these exciting companies. Our family is growing all the time. If you’re interested in finding out more about joining the team, let’s talk.

Here & There

Read about what’s been going on at 301 and beyond.

Sial 2020 in Paris

Sial 2020

We’re looking forward to attending SIAL 2020 in Paris. It’s only appropriate that a city, and a country, that serves as such an inspiration to the food world would play host to this trade show held October 18-22.

Expo East 2020

See You at Expo East ’20

With the cancellation of Expo West in March, we’re expecting Expo East to be bursting with lots of new and exciting products and innovations! We can’t wait to walk the floors September 22-26 and check out all the new location, Philadelphia, has to offer.


Fancy Food Winter ’20

The Minnesota winter weather will soon be in full swing and we’ll be taking a break to head to San Francisco for the Winter Fancy Food Show January 19-21


Contact Us

If you’re interested in working with us or finding out more about what we do, please fill out the form below.

Mail samples* and presentation packets to:

301 INC Samples
Attn: Michele Wolf & Lynne Nathan
9000 Plymouth Ave N
Minneapolis, Minnesota 55427

*All products must be food safety compliant (packaged, labeled and kept within compliant temperature control). If perishable, products must be shipped in appropriate perishable/insulated packaging; please label as “PERISHABLE” or “FROZEN” and ship via Priority Overnight. Please be mindful of weekends, international transit and holidays. Tracking information must be sent via email to 301INCteam@genmills.com.