Elevating great ideas
We’re on your Mission
301 INC is an energetic and enthusiastic team looking to collaborate with emerging food brands; to roll up our sleeves and work together to create breakthrough innovations and build successful businesses. If you have a product that has demonstrated success in the market, and you’re ready to take it to the next level, let’s elevate it.
Our SpiritWe aspire to be an indispensable partner integrating a direct equity investment with the skill and capabilities of General Mills.
How We PracticeWe are seeking emerging food brands with a compelling product, a strategic fit and fueled by founders that are driven, passionate and aren’t going to settle for anything less than success.
Experienced and enthusiastic team members
Years of combined industry experience
Years rooted in the food industry
Categories with marketplace representation
We have the tried and true technical tools of your dreams to help you take your ingredients, products and packaging to the next level.
Gain access to a world-class supply chain crew with a wealth of resources across all product categories and channels.
30I Inc’s Newest Partner: GoodBelly Probiotics
301 Inc. is proud to welcome their newest partner, Colorado-based GoodBelly Probiotics, a division of NextFoods.
GoodBelly is known for its probiotic juices and shots which always contain live and active probiotic cultures for happy, healthy guts.More
301 at Expo West ’18
It’s time for one of our favorite shows of the year – Expo West – May 7-11 in sunny Anaheim, California. Hope to see you there!More
30I Inc’s Newest Partner: Urban Remedy
Urban Remedy announced it had closed a $17 million round of capital, with General Mills’ venture arm, 301 INC, leading the round. While the road ahead may be more complicated for a fresh focused business, CEO Paul Coletta says the company is ready to grow.More
If you’re interested in working with us or finding out more about what we do, please fill out the form below.
Mail samples and presentation packets to:
301 INC Samples
Attn: Keavy O’Malley-Keyes
201 General Mills Blvd
Minneapolis, Minnesota 55426