Elevating great ideas

We’re on your Mission

301 INC is an energetic and enthusiastic team looking to collaborate with emerging food brands; to roll up our sleeves and work together to create breakthrough innovations and build successful businesses. If you have a product that has demonstrated success in the market, and you’re ready to take it to the next level, let’s elevate it.

Our Spirit

We aspire to be an indispensable partner integrating a direct equity investment with the skill and capabilities of General Mills.

How We Practice

We are seeking emerging food brands with a compelling product, a strategic fit and fueled by founders that are driven, passionate and aren’t going to settle for anything less than success.

Our Team

We’re a bunch of entrepreneurial enablers, engrained in the food industry and excited to help you harness your passion. Together we can grow your business and elevate your product.
17
Experienced and enthusiastic team members
185
Years of combined industry experience
149
Years rooted in the food industry
35
Categories with marketplace representation

Team Leaders

Our Partners

Click on a logo below to find out more about these exciting companies. Our family is growing all the time. If you’re interested in finding out more about joining the team, let’s talk.

Here & There

Read about what’s been going on at 301 and beyond.

30I Inc’s Newest Partner: GoodBelly Probiotics

301 Inc. is proud to welcome their newest partner, Colorado-based GoodBelly Probiotics, a division of NextFoods.

GoodBelly is known for its probiotic juices and shots which always contain live and active probiotic cultures for happy, healthy guts.

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301 at Expo West ’18

It’s time for one of our favorite shows of the year – Expo West – May 7-11 in sunny Anaheim, California. Hope to see you there!

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30I Inc’s Newest Partner: Urban Remedy

Urban Remedy announced it had closed a $17 million round of capital, with General Mills’ venture arm, 301 INC, leading the round. While the road ahead may be more complicated for a fresh focused business, CEO Paul Coletta says the company is ready to grow.

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Contact Us

If you’re interested in working with us or finding out more about what we do, please fill out the form below.

Mail samples and presentation packets to:

301 INC Samples
Attn: Keavy O’Malley-Keyes
201 General Mills Blvd
Minneapolis, Minnesota 55426