The young company, which entered the sleepy cottage cheese category slightly more than year ago, first caught the attention of high profile investors CAVU Venture Partners and 301 INC, the business development and venturing unit of food giant General Mills, last year.
At the time, the deal was notable for how early in development the company was when it secured the funding. But the investors said then that they were confident that good culture was a smart bet even as it was an early bet – especially considering how cycle times are compressing and large companies are snapping up innovative startups at earlier and earlier stages.
And good culture did not let them down. In the past year, it expanded distribution to Whole Foods Market, Sprouts, Wegman’s, Meijer, select ShopRite and Publix as well as other grocers nationwide, and saw sales climb more than 10 times, co-founder and CEO Jesse Merrill told FoodNavigator-USA.
With numbers like that CAVU Venture Partners’ and 301 INC’s decision this month to extend their partnership with good culture makes sense.
Read the complete article from the Food Navigator USA here.×