EPIC Joins the Family


With the help of 301 INC., General Mills has acquired EPIC Provisions. The Austin, Texas company is the creator of the first-of-its-kind meat, fruit, and nut bar and is credited with creating a whole new snacking category.

“We’re proud of the rapid growth EPIC Provisions has achieved during the past three years,” said Collins and Forrest. “Our decision to join General Mills provides EPIC with the scale to bring our products to even more consumers, and to significantly increase the positive impact of our business on grassland regeneration and proper livestock management practices. We look forward to working with Annie’s and General Mills to continue this momentum and to build upon the authenticity of the brand we created.”

Read all the details here.