Innovative bottled soup brand Tio Gazpacho has completed a $1.25 million Series A funding round led by 301 INC, General Mills’ business development and venturing unit. Proceeds from the round, which was raised on equity crowdfunding platform CircleUp, will go toward new sales and marketing initiatives designed to expand placement and awareness of Tio Gazpacho’s high pressure processed, ready-to-drink soups. The company will also use some of the investment for the development of a new sub-line designed for conventional grocery and foodservice channels.
Launched in 2014, Tio Gazpacho markets a four-SKU line of super-premium, organic fruit and vegetable-based gazpacho drinks. Leading with the tagline “no bowl required,” the products won acclaim for their ultra high level of freshness and flavor and as conveniently packaged and healthy soups that span a range of use occasions.
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